Position: Digital Marketing Manager
Department: Marketing
Reports To: Marketing Director/CMO
Location: Remote
Salary Type: Exempt
Pay: (If in CA - $90K-$110K)
Make a greater impact at Bonduelle Americas!
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.
Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.
Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.
Position Summary:
The Digital Marketing Manager at Bonduelle Americas will lead the development and execution of digital marketing strategies to drive brand visibility, engage target audiences, and drive business growth. This role focuses on managing digital campaigns, SEO/SEM, email marketing and data analytics to optimize performance. The ideal candidate is results-driven, innovative, and passionate about leveraging digital tools to accelerate performance.
What will you do:
Strategize and plan comprehensive digital marketing plans, including SEO/SEM and display advertising campaigns including on and off retail media platforms.
Consistently measure and report performance of all digital marketing campaigns, analyzing metrics against defined goals (budgets, ROI, KPIs), and provide actionable insights to improve results.
Identify emerging trends and analyze data to optimize marketing spend and campaign performance.
Website Content Management: Manage and maintain all product menus, descriptions, and other relevant content on the company's website and digital platforms including corporate website for SEO.
Develop and implement cutting-edge search engine optimization (SEO) strategies to enhance online visibility and traffic.
Collaboration with media partners working closely with advertising and media experts to maximize the effectiveness of marketing efforts.
Proficiency in marketing analytics tools like Google Analytics, CRM platforms, and advertising dashboards to monitor campaign success and forecast future performance.
Collaborate with cross-functional teams (sales, shopper and creative teams) to align digital efforts with overall marketing campaigns.
Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
Manage digital marketing budget and report on ROI.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of experience in digital marketing, preferably in CPG, food & beverage.
Proficiency in Google Analytics, SEO/SEM, social media management tools, and email marketing platforms.
Experience managing paid digital campaigns (Google Ads, Facebook Ads, LinkedIn, etc.).
Strong analytical skills with the ability to interpret data and optimize marketing strategies.
Excellent communication and project management skills.
Experience with eCommerce, influencer marketing, or B2B marketing is a plus.
Exceptional ability to analyze large data sets, recognize patterns, and calculate KPIs to inform marketing strategies.
Strong understanding of digital marketing metrics, ROI calculations, and campaign performance optimization.
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